We worked closely with The LRE Co, a ceremonial grade matcha company that’s all about promoting health and wellness through daily rituals, on new packaging.
We wanted the packaging to reflect the brand’s commitment to an organic and natural lifestyle which we did through sustainable, earth toned packaging with subtle textures, emphasizing the organic, ethically sourced matcha from Japan. The new packaging not only looks beautiful, but also communicates the core values to their customer.
Brand Strategy
Packaging